The heartbeat of any football club is its supporter community, the fans are an essential stakeholder in the sustained growth of football clubs; therefore, Kotoku Royals growth strategy places the development of a robust supporter community as an essential ingredient in achieving growth for the club.

Akyem Kotoku Royals FC is the only premier club in the Akyem Kotoku community with an estimated population of approximately 8 million, the potential for establishing one of the largest supporters / fan base catchment in Ghana is a significant prospect which should be broadly exploited to the fullest advantage of the football club.

Akyem Kotoku Royals FC will implement the necessary structures to accelerate the establishment of Akyem Kotoku Royals FC Fan club during the first year of this strategic program.

The framework will include:

• Marketing strategy – Improved branding, media awareness and profile
• Digital & Communication strategy – club website, social media, player database and CRM communications
• Creating a match day experience for fans – Introduction of match day entertainment, welcoming & friendly environment
• Strengthen the clubs influence in the local community
• Recruit a club ‘promotion and marketing’ role – responsible for research-based fan engagement initiatives and growing the football club brand image